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Services

Research Scientific Driven & Planning

Research and Scientific driven media advertising plans for maximum impact. It is designed to ensure data driven media solutions delivered through unique consumer insights and environmental scanning.

Deeper understanding and analysis of the Brand (Market share, objectives), Target audience (target audience 24hour clock, Segmentation, Consumption habits, etc) and Competition analysis, etc

Media Planning based on Gross Rating Points (GRPs) using the Mediastar.
» who watches a particular program on a
» certain TV/Radio station at
» what time... and therefore was exposed to a
» specific advertising message

Analysis of media trends both on the local & International scene

Our Planning Process & Tools

Our process is designed to ensure data driven media solutions.

Deeper understanding and analysis of the Brand (Market share, objectives), Consumer (target audience 24hour clock, Segmentation, Consumption habits, etc), Channels, and Message
» Media Planning based on Gross Rating Points (GRPs) and OTS/OTH using Mediastar
» Consumer/Market Immersions

Analysis of media trends both on the local & International scene.

Performance Targets & Tolerance Levels

Research and Scientific driven media advertising plans for maximum impact. It is designed to ensure data driven media solutions delivered through unique consumer insights and environmental scanning.

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